Five Steps To A Fast Sale

Once you have decided to sell your home, whether you list it with us or try and sell it on your own, you will be ahead of the game when your are armed with these FACTS about how homes are sold.  Take this quiz to find out the facts.

1) About what percentage of home sales occur as the result of print media advertizing?

        A) More than 50%

        B) About 20%

        C) Less than 5%

 2) Indicate the percentage of homes are sold through an Open House?

        A) More than 50%

        B) About 20%

        C) Less than 5%

 3) What percentage of homes are sold because of a “For Sale” sign in the yard?

        A) More than 50%

        B) About 10%

        C) Less than 5%

 4) How important is the Realtor’s MLS (Multiple Listing Service)?  What percent of homes are sold because of exposure in the MLS?                           

        A) More than 50%

        B) About 20%

        C) Less than 5%

 5) How important ins the Internet in home sales?  What percentage of home sales begin on the internet?

        A) More than 50%

        B) About 20%

        C) Less than 5%

And the answers are:

1)  Print media results in less than 5% of home sales.  Media advertising primarily builds name recognition for the company and listings agents and is used to impress buyers and sellers.

2) Chances are not great that holding an open house will help sell your home.  Prospective buyers may tour your home but only about 1% of homes are sold as a result of an open house.  Agents hold open an open house to please sellers and prospect for buyers.

3) Property “For Sale” signs generate some calls and about 10% of home sales result from signs.  The combination of curb appeal and the sign do work.

4) The Multiple Listing Service is only open to member brokers and Realtors.  Members pay substantial fees to remain members.

It is THE MOST EFFECTIVE way of selling a home with over 90% of sales closing as the result of exposure to the MLS.  When a Realtor puts a home listing in the MLS that results in thousands of Realtors trying to show and sell your home.  This is exposure that a home owner can not get anywhere else on the Internet.

5) Estimates of the percentage of home sales that begin in the Internet range from 83% to 91%.  Prospective buyers use the Internet to narrow their search.  That is why we provide our listings with exposure to over fourteen property search web sites, including a separate web site with a URL that is the property address, www.YourAddress.com .  We include over 30 high quality property photos and a virtual tour, emphasizing property attributes.

We also hold the e-PRO Realtor designation, indicating that we are trained and certified to enhance the Internet exposure for your property. Our photographer on staff ensures that only the highest quality photos are used.  This makes a big difference.

Given the facts, where would you put the most effort in marketing your home for a quick sale?