9 DEADLY MISTAKES HOME SELLERS MAKE – #2

9 Deadly Mistakes Home Sellers Make

Selling the most expensive asset that most families own is serious business, not something to be taken lightly.  It can be a highly stressful process and costly mistakes are easy to make.  In order to net the most from the sale it takes careful planning and some work on the seller’s part.

Based on our years of first-hand experience, we have compiled a list of the 9 Deadly Mistakes Home Sellers Make to help home sellers avoid them.  As the old proverb says, “forewarned is forearmed.” 

A copy of the list is available at no charge to anyone who requests one by e-mail. 

Mistake #2   Complacent Marketing When Selling A Home

When selling your home there are no guarantees that the ultimate buyer of your home will simply walk through the front door.  In almost every case you will have to bring your home to the attention of that buyer.  Effective marketing will help ensure that your property receives maximum exposure to attract that ready, willing and able buyer in the shortest period of time.

Ask your Realtor to list for you all of the ways he/she intends to market your home and provide a time line.  Specifically ask what their plans are to market you home on the Internet.

Ensure that the best quality and most flattering photographs are used in all marketing materials.  Ascertain the frequency of updates on property search sites that require updating. (Some sites provide exposure for only one week before the posting expires.  You’re your Realtor ensure that the posting is renewed every week?) 

Some Realtors market their listings on single property web sites with the property address as the URL (http://www.123Main Street.com). These sites track the number of property views your site gets.  Ask to the results.

Some Realtors provide business cards with a property photo and web site address on the back to the Realtor’s card.  Sellers can hand those out to people they meet that may have an interest in viewing or even purchasing the property. 

When it comes to providing exposure you need all hands on deck to maximize the effort.  Don’t be complacent and let an opportunity escape. 

For a free copy of the complete report simply send an e-mail request to:  Mike@SellYourVilla.com